- to give Deaf and Hard of Hearing Albertans an opportunity to express their ideas and develop their skill and talents;
- to preserve Deaf Culture and promote excellence in cultural endeavors among Deaf and Hard of Hearing Albertans;
- to encourage cultural interest and teach cultural programs of Deaf and Hard of Hearing citizens of Alberta;
- to preserves, encourages, and advances the arts and culture of Alberta population by featuring performing and visual arts, media arts and literature reflecting Deaf heritage. Deaf cultural values - including the importance of signed languages, culturally appropriate behaviours in the community, the value of the collective and Deaf arts - known as Deaf View Image Art (De'VIA);
- to foster Deaf pride;
- to encourage use and recognition of ASL (American Sign Language) as a distinct language;
- to further enlighten the larger hearing society as the capabilities of Deaf and Hard of Hearing Persons.
- to provide workshops for the Deaf Community on Deaf Culture, Deaf Studies, and features of ASL;
- to support community colleges and other educational institutions in Alberta which offer programs related to Deaf Studies and /or ASL;
- to provide American Sign Language Instructors of Alberta with workshops and updated information on ASL and Deaf Culture from the national organization, American Language Sign Instructors of Canada (ASLIC);
- to work on performances for the competition at the Deaf Conference Centre;
- to heathen awareness among the general public about bilingual/bicultural education of the Deaf;
- to educate parents and their Deaf and Heard of Hearing children;
- to foster positive self-images by welcoming Deaf individuals into Deaf society on their own terms.